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One June 19, 2013 the Wall Street Journal had a short article about how FedEx is worried because customers are less inclined than ever to pay to get things delivered “absolutely, positively overnight.” They are cutting costs and reevaluating their work in this area.

Here’s a tip: don’t follow suit when it comes to dealing with your customers and prospective customers. When it comes to new ideas, service or anything else that gives your customers value, speed rules. Move fast and with authority. Your customers will appreciate the care, concern and thought you put into them.

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