Trust Versus Prospecting

I am getting really tired of people asking me to connect on LinkedIn and then prospecting me. What looks like a networking connection turns into a solicitation, without any knowledge of if I need, want, or are even qualified for what the person is offering.

Does it work? I don’t know but it seems like it’s the same as a cold call, a very cold call, and we know the low success rate of cold calls. Most people on LinkedIn are in some kind of relationship business and this is the complete opposite. You get to be a trusted advisor by earning trust.

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