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One of the things that’s always annoyed me is when I get a new dress shirt I have to find and remove about a dozen pins holding it in its perfect folded shape. I was pleasantly surprised when I got some new shirts from Charles Tyrwhitt and found they did figure out a way to fold them using only one plastic clip (like a paper clip) to hold them in place.

But forget about the customer experience for now. This simple change has to have saved them a lot of money as it takes a lot of time to put in all those pins. We should all be looking for ways to make what we do simpler.

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