Here’s a good way to lose customers. Change their agreement, which renews annually, without telling them and have the new agreement greatly reduce the customer’s benefit.
This happened to me with my executive suite. I’ve been with them almost 10 years and found out in November how my August renewal dramatically changed what I get. No notice, nothing.
A large corporation bought the locally owned company a few years ago, I was waiting for rate increases, and figured they’d at least tell me in advance. I have to “not renew” with three-months notice but they don’t have to notify me of changes.
I’m in the market for a new executive suite.