I find it interesting that during Super Bowl week so much press is being given to underinflated footballs. Yes, it’s a rule and if knowingly broken someone needs to pay the price. However, the best post I read said, basically, “Who cares?” Why not just let each team use their own balls, inflated the way they want them. If the NFL truly wants more action, and more points let the offense dictate little things like this.
We do the same in business, don’t we? We take every legal advantage we can to do better (by providing more value). And if we prefer to deliver our message differently than others deliver theirs, it’s our choice.