If Only It Were So Easy

My wife has been a hummingbird fanatic for years. We have two feeders off our deck, one at the cabin, she’s diligent about keeping them full, and we get hummingbirds.

Recently we expanded into having a regular bird feeder, seeds, nuts, etc. I am amazed at how quickly it’s become a magnet for birds. Red wing blackbirds, blue jays, yellow finches, and many more. They swoop in, eat, play, fly around, and repeat.

If only it were so easy to find customers. Just hang out a “feeder” and have them fly to us. But it’s not, which is why we market our companies and ourselves, advertise, network, distribute IP by writing and speaking, etc.

Those things we do are our “feeder,” aren’t they? It’s just that our potential customers are a bit more skeptical, have more noise in their world, and are busy with their businesses (versus the birds whose life is eat, drink, play, and sleep).

Every time I see something like the above that’s a great analogy to business it reminds me to do the things I need to do and do them regularly, which is why I have white board on the wall and a list of marketing things to be doing along with the frequency for each.

“The social contract between humans and dogs might be the best bit of business we have ever done.” (Irish journalist) Paul Howard

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