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My previous rule alluded to the fact that when you see where you can add value (vs. playing the, “I’ll know it when I see it” game) you’ll move. Take the case of Bill. He knew he wanted opportunities where he could use his marketing skills in a customer service setting.

When a service business came into our sights he immediately zeroed in on the marketing aspects, determined the website was nothing more than a brochure, went after the company hard, bought it and immediately after closing started turning the website into an ordering system.

Within months the new website was in place. His customers loved it because it meant no more phone tag to place an order and they could order when they wanted to, not when his people were answering the phone. His employees loved it (no more phone tag) and it tremendously increased their productivity in other areas.

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