We’re on an airplane, in the air about 15 minutes and the captain announces there’s a problem with the cabin pressure and that we’re returning to our departure city.
As soon as the plane landed I was on the phone to Delta’s Medallion line and before the first person at the ticket counter was taken care of I had our new flights booked. I was almost as fast on getting a hotel room. I got a hotel reservation well before Delta told me they would pay for it. Other’s put their fate in the hands of the airline, got a voucher for a room and then had a hard time finding a hotel.
The strategy above, which is, “know what you want then move fast.” It’s the same strategy we all need to use in business. Get a good idea, define its strategy, outline the tactics and get going. If you wait until your plan is perfect, one of three things will happen.
- Day-to-day business will overwhelm you and you won’t implement.
- You’ll tweak it endlessly and never implement.
- The competition will breeze by you, beating you to market (even if it’s not the same idea they’ll capture attention).
Idea, strategy and, boom, implementation.