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I recently sent this to my clients who are searching for a business to buy. Based on some of their feedback I thought you’d be interested in this message.

In the 1980’s John Naisbitt wrote, “Megatrends.” In that book he coined the term, “High Tech/High Touch” and said that the more high tech we get the more important high touch will be.

I’m finding that to be truer than ever. In these days of texting, emails, Facebook, LinkedIn, etc. it’s more important than ever to reach out to people by phone and in-person.

I’ve been making a point of calling at least two people a day for reasons other than discussing client issues. It doesn’t sound like much but over a quarter that’s about 150 people I’ve made contact with. I’m finding that they really like it that I’m calling, it gets them thinking (about me), has led to a couple referrals (to me) and given me the opportunity to make a couple referrals.

I would encourage you to do the same. Call your friends, business associates and your network. As an investment banker told me 15 years ago, the real work gets done in your office on the phone.

“A sense of humor is a measurement of the extent to which we realize that we are trapped in a world almost totally devoid of reason.” Dave Barry

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