Guest Column – Using Technology For Growth

From Russel Wood, www.fushionflavorsusa.com, Tampa, FL

When we purchased our company, it became blatantly obvious how important technology was going to be for us to be efficient. Coming from the large corporate world, you have huge amount of resources at your disposal; this is not the case when you are in the fast paced environment of small to midsized business owner ship.

We quickly latched on to the use of cloud drives to share documents. Our smart phone became an indispensable member of the team. We began using web clipping and mind mapping to bring ideas together until we were able to execute on them.  Using technologies like these have enabled us to move quickly, increase productivity and stay competitive.

My advice to other small businesses, constantly seek areas where you can employ technology to be more efficient. Don’t underestimate the importance of a mentor/consultant to help you implement. In the long run it will save time which is money. Lastly, never allow yourself to grow complacent; business is moving just too fast for that.

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